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Online Product Certification Courses

About the class: Learn time-tested techniques for creating and marketing products people love in our live, online, instructor-led Foundations course. Hundreds of thousands of product professionals and business leaders have taken Foundations to improve the very core of their business. Our new online option provides you with flexibility, so you can learn the essential of product management in 90-minute sessions from your home, office, home office or wherever you want.

  • Take Foundations Online
  • Online, Instructor-Led Courses Available Now!
  • Price
  • $1195 (USD) for the first course
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Why Attend?

Why You Should Attend

Pragmatic Institute is the transformational partner for today’s businesses.

As a proven, global partner for product managers and product marketers, we provide a comprehensive ecosystem of training, resources and community that delivers results.

So if you’re looking to grow revenue, improve customer satisfaction, harness the power of your data and more with practical and actionable training from industry experts with decades of experience, then Pragmatic has you covered.

Our focus on dynamic instruction and continued learning ensures inspired, engaging and impactful education for you and your team.

If you’re ready to be empowered to create truly innovative solutions that wow your market, register for your Pragmatic training today.

Pragmatic Marketing Certification

Product management and marketing jobs on websites like Indeed®, Monster® and CareerBuilder® routinely list Pragmatic Marketing Certified as a required or preferred attribute—and there’s only one way to get it. Learn More

Course Description

Foundations

Foundations | Understanding the market and the problems it faces is key to creating and marketing products people actually want to buy. Foundations teaches you how to listen to the market, and then use that market knowledge to guide decisions, prioritize projects and drive results. Foundations is a prerequisite for most other Pragmatic Institute courses.

Who Should Attend?

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

What’s Covered?

Get everyone on the same pagePragmatic Institute Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the marketStop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunitiesUse your market understanding to identify strategies that minimize risks and optimize results.

Key Deliverables

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

Download Syllabus

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

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Tools & Templates
  • Common challenges faced by product professionals
  • Discovering market problems
  • Outside-in vs. inside-out thinking
  • The quiet 80%
  • Market vs. customer activities
  • Customer, evaluators, potentials
  • The Pragmatic Framework
  • The importance of observation and interviewing
  • Gap analysis
  • Uncovering problems to solve
testimonials

What Our Alumni Are Saying

  • — Erica Kritsberg, Product Marketing, GovDocs

    “I am so impressed with this course. The content was compelling and often hit too close to home in terms of how my organization approaches the product launch process today. Not only do I hope to immediately apply what I've learned, I plan to develop a business case for taking additional classes. Thanks so much!”

  • — Joe Berkman, Product Management, MatrixCare

    “Indeed, the best professional training I've EVER attended. I will use every bit of what I've learned here. Thank you!”

  • — Paul Sokol, Product Management, Infusionsoft

    “I want to take all the other courses! I'd even pay for them myself because they are so valuable. Before Pragmatic Institute Foundations, my role as a product manager seemed like an endless battle uphill. After taking the course, the hill doesn't even exist anymore!”

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Frequently Asked Questions

FAQ

Should I attend Foundations first?

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

What are thebenefits of taking Foundations online?

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

What’s the difference between taking Foundations online vs. in-person?

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

What materials will I need?

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

What is included in the course fees?

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

What’s the Pragmatic Management Certification?

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

ADA

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.

Cancellation Policy

Make association learning and certification available anywhere through our online learning platform plus webinars and hybrid meetings.