Business-Driven Data Analysis

About the course: Harness the power of your organization’s data with our new course: Business-Driven Data Analysis. Improve your data team’s approach to analysis and stakeholder communication, and empower them to drive business outcomes through critical insights. This part-time course runs for eight weeks, with a two-hour session each Monday and Wednesday.

About the course: Harness the power of your organization’s data with our new course: Business-Driven Data Analysis.

  • Take Business-Driven Data Analysis Online
  • Register for our next course!
  • Price
  • $2,400 (USD) for the first course
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Why Attend?

Why You Should Attend

Business-Driven Data Analysis was developed in close partnership with the Pragmatic Institute Data Advisory Board (a group of industry leaders and data experts) to ensure alumni can have a strategic impact in a rapidly evolving data and business landscape. Instructors bring years of experience in data and business to the classroom.

The curriculum was designed so you can embrace concepts, practice new skills and apply what you’ve learned to a challenge in your own work. You’ll build on concepts through a cycle of real-world business challenges, presentations, feedback and reflection.

Note: You must be able to interpret, clean and analyze data using spreadsheets before attending. You will complete assignments using your preferred program(s), so we recommend familiarity with at least one of the following: PowerBI, Python, R, SQL, Tableau, and/or related tools and software.

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Course Description

Business-Driven Data Analysis

Drive business outcomes with powerful data analysis. Capture the full value of your organization’s data with training led by experts in data and business. Pragmatic Institute’s new course, Business-Driven Data Analysis, teaches data practitioners and teams a proven and repeatable approach to analysis so they can more effectively communicate with stakeholders and share critical insights that deliver value for the bottom line.

Who Should Attend?

Data analysts who need to deliver actionable insights to stakeholders.

What’s Covered?
  • Define: Arrive at the crux of the problem.
    Prepare: Explore the best available data and methods.​
    Refine: Revise questions and expectations as necessary.​
    Analyze: Transform data into business insights.​
    Present: Communicate findings effectively to stakeholders.​
Key Deliverables
  • Translate Business Needs into Achievable Data Projects: Get to the crux of a problem by asking the right questions to create objective, measurable goals.
  • Learn a Proven and Repeatable Approach to Data Analysis: Optimize your processes and adopt a standardized approach for working with data.
  • Identify the Fastest Path to Actionable Insights: Select the most powerful yet efficient method to gather and transform data for a problem.
  • Communicate Effectively with Diverse Stakeholders: Minimize misunderstanding, share only what’s essential, and articulate the value and impact of your findings.
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Frequently Asked Questions


What is Business-Driven Data Analysis?

This course teaches data analysts a proven and repeatable approach that they can leverage across data projects and toolsets to deliver timely data analysis with actionable insights.

What are the benefits of private training?

In private training for Business-Driven Data Analysis, the timeframe will be tailored to your team’s needs. The course is available either live online or onsite, no travel required. What’s more, the in-course project will be customized to your business context for maximum impact. Pragmatic Institute provides private, business-focused training for all of its data offerings. Sales representatives will work with you to identify the best program for your team’s needs and goals. Give your data team the practical training, tools, and methods they need to have an immediate impact across your entire organization. Instructors have extensive, hands-on data experience at some of the largest companies and universities in the world.

Do I have to bring my own computer or purchase tools and programs before the course?

Yes, you will need to bring a laptop, but you won't need to purchase any tools or programs for the course. We'll provide you with a cloud-based system that has all of the tools and programs you will need to complete the course. It is included in the cost of your registration.

How much do the public courses cost?

The cost for this 8-week course is $2,400 (USD). Please contact [email protected] for more details.

If I send multiple people from my company to a public course, will they get a discount?

While we do not offer group discounts for our public courses, we do offer discounts based on total number of attendee days for our onsite clients. Click here to learn about the advantages of a private training at your company.

What are the benefits of becoming PI certified?

Certification is an investment in one's career and professional advancement. Being certified demonstrates a designated level of knowledge in product management, product marketing or data science. Those with Pragmatic Institute certifications often see a 5.6% increase in pay during the course of their careers. And according to our 17th Annual Product Management and Marketing Survey, alumni with 4 or more Pragmatic Certifications earn an average of $8,000 more annually. Pragmatic Certifications are also incredibly sought-after, and can often be found in job postings around the world.


Please let us know how we can help you fully participate in the course at 480-515-1411, or send us an email.

Cancellation Policy

Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the course date. Customers cancelling or transferring to another course between 1 to 7 calendar days prior to course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.