Product Certification Courses

February 7th - 9th, 2022

About the course: Pragmatic Institute offers a complete curriculum designed to help companies build and market products that sell. Our courses provide real-world insights, actionable best practices and proven tools that will maximize your impact. Join us in Boston for:

Foundations | Implement a proven, practical blueprint for your entire organization on how to be market driven

Focus | Maximize your team’s impact by using market data to identify and present the right strategies

Design | Leverage design teams and resources to ensure your product solves users’ problems and exceeds their expectations

Build | Align product and development teams to build remarkable products

  • Price
  • $1195 (USD) for the first course.
    Save up to $300 if you reserve seats in all 4 courses!

  • Location
  • The Bostonian Boston
    26 North St,
    Boston, MA 02109

Why Attend?

Why You Should Attend

Pragmatic Institute Certification

Product management and marketing jobs on websites like Indeed®, Monster® and CareerBuilder® routinely list Pragmatic Institute Certified as a required or preferred attribute—and there’s only one way to get it. Learn More

Course Description






Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Institute course.

Who Should Attend

Everybody who has a stake in the product’s success in the market.

What's Covered

Get everyone on the same page
Pragmatic Institute Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market
Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities
Use your market understanding to identify strategies that minimize risks and optimize results.

Key Deliverables

Pragmatic Institute Framework, roles and responsibilities and gap analysis.

Find the opportunities in your market’s problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.

Who Should Attend

Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.

What's Covered

Identify the right strategies
Pinpoint opportunities where your company’s strengths intersect with what the market values.

Gain consensus
Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.

Implement a consistent approach to product planning
Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.

Share the product vision
Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.

Key Deliverables

Business plans and roadmaps

Create products and experiences that wow with Design. Learn how to reduce friction with your design teams, elevate communication and collaboration, and inspire innovation to create intuitive products that solve market problems and exceed user expectations.

Who Should Attend?

Product professionals who work with a designer or design team and want to ensure market adoption, improve customer ratings and increase competitive advantage.

What's Covered

Demystifying design
Understand design capabilities and approaches so you can work effectively with designers and navigate the problem and solution spaces with ease.

Build a strong partnership
Align design and product teams around user and business context so that the solutions generated exceed the expectations of all.

Foster innovation
Encourage the creation and exploration of multiple concepts to find the most innovative solution to pursue. Create an environment for productive feedback that helps refine the direction along the way.

Key Deliverables

Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.

Build teaches you how to use market facts to prioritize requirements and user stories and plan your releases. You’ll learn how to provide an understanding of who your users are and what they’re trying to accomplish, so product and development teams create truly remarkable products.

Who Should Attend

Anyone who writes, prioritizes, consumes or dreams about requirements and user stories.

What's Covered?

Improve handoffs between departments
Clarify lines so that product management can focus on what needs to be built and development can focus on how to build it

Build targeted solutions
Use market context—who you’re building for and what problems you’re solving—to create innovative products.

Prioritize based on impact
Focus on the products and features that will have the biggest impact in the market by ranking requirements objectively using market data

Implement a universal approach
Use a consistent approach for all of your teams, regardless of location or methodology

Key Deliverables

Prioritized project lists and requirements/user stories.



February 7, 2022


February 8, 2022


February 9, 2022


February 10, 2022

Daily Schedule

8:30 – 9:00 a.m. Registration and Breakfast

9:00 – 12:00 p.m. Course

12:00 – 1:00 p.m. Buffet Lunch*

1:00 – 4:00 p.m. Course

4:00 – 4:30 p.m. Certification Test

Two 15 minute breaks will be given at 10:30 a.m. and 2:30 p.m.


What Our Alumni Are Saying

  • — Erica Kritsberg, Product Marketing, GovDocs

    ““I am so impressed with this course. The content was compelling and often hit too close to home in terms of how my organization approaches the product launch process today. Not only do I hope to immediately apply what I've learned, I plan to develop a business case for taking additional classes. Thanks so much!” ”

  • — Joe Berkman, Product Management, MatrixCare

    ““Indeed, the best professional training I've EVER attended. I will use every bit of what I've learned here. Thank you!” ”

  • — Paul Sokol, Product Management, Infusionsoft

    ““I want to take all the other courses! I'd even pay for them myself because they are so valuable. Before Pragmatic Institute Foundations, my role as a product manager seemed like an endless battle uphill. After taking the course, the hill doesn't even exist anymore!””

As Seen In
Frequently Asked Questions



No group rate will be held by The Bostonian Boston. Complimentary Wi-Fi will be provided in the meeting room.


Breakfast and lunch are provided daily, along with refreshments during breaks. We make an effort to provide a variety of well-rounded offerings. However, if you have a specific dietary requirement, please bring it to our attention during the checkout process so that it can be accommodated.


Casual. Please bring a sweater or jacket in case the temperature in the meeting room gets cold.


Your course fee includes a complete set of training materials, certification test, breakfast, and lunch. Note: all fees are USD.


Please let us know how we can help you fully participate in the meeting at +1-480-515-1411 or email us.

Cancellation Policy

Full refunds (minus a $25 registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the Course date. Customers cancelling or transferring to another Course between 1 to 7 calendar days prior to Course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another Course within 12 months of the original Course date for a rescheduling fee of $150 per Course. Customers who fail to attend without providing notice will be charged the total fee of all Course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive Course days in lieu of the original Customer.