Pragmatic Institute Product Management Course: Foundations Online

About The Class: Learn time-tested techniques for creating and marketing products people love in our live, online, instructor-led Foundations course.

Hundreds of thousands of product professionals and business leaders have taken Foundations to improve the very core of their business. Our new online option provides you with flexibility, so you can learn the essentials of product management in 90-minute sessions from your home, office, home office or wherever you want.

The benefits remain the same as our popular in-person courses, allowing you to network with your peers and gain great insights from our accomplished instructors. Isn’t it time for you to become certified by the world leaders in product management, product marketing and data science training?

  • Take Foundations Online
  • Online, Instructor-Led Courses Available Now!
  • Price
  • $1,295 (USD) for the first course
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Why Attend?

Why You Should Attend

Pragmatic Institute is the transformational partner for today’s businesses.

As a proven, global partner for product managers and product marketers, we provide a comprehensive ecosystem of training, resources and community that delivers results.

So if you’re looking to grow revenue, improve customer satisfaction, harness the power of your data and more with practical and actionable training from industry experts with decades of experience, then Pragmatic has you covered.

Our focus on dynamic instruction and continued learning ensures inspired, engaging and impactful education for you and your team.

If you’re ready to be empowered to create truly innovative solutions that wow your market, register for your Pragmatic training today.

Pragmatic Marketing Certification

Product management and marketing jobs on websites like Indeed®, Monster® and CareerBuilder® routinely list Pragmatic Marketing Certified as a required or preferred attribute—and there’s only one way to get it. Learn More

Course Description


Foundations | Understanding the market and the problems it faces is key to creating and marketing products people actually want to buy. Foundations teaches you how to listen to the market, and then use that market knowledge to guide decisions, prioritize projects and drive results. Foundations is a prerequisite for most other Pragmatic Institute courses.

Who Should Attend?

Everyone who has a stake in the product’s success in the market

What’s Covered?

Get everyone on the same page

Pragmatic Institute Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities

Use your market understanding to identify strategies that minimize risks and optimize results.

Key Deliverables

Pragmatic Framework, roles and responsibilities, gap analysis, positioning

Tools & Templates
  • Common challenges faced by product professionals
  • Discovering market problems
  • Outside-in vs. inside-out thinking
  • The quiet 80%
  • Market vs. customer activities
  • Customer, evaluators, potentials
  • The Pragmatic Framework
  • The importance of observation and interviewing
  • Gap analysis
  • Uncovering problems to solve

What Our Alumni Are Saying

  • — Erica Kritsberg, Product Marketing, GovDocs

    “I am so impressed with this course. The content was compelling and often hit too close to home in terms of how my organization approaches the product launch process today. Not only do I hope to immediately apply what I've learned, I plan to develop a business case for taking additional classes. Thanks so much!”

  • — Joe Berkman, Product Management, MatrixCare

    “Indeed, the best professional training I've EVER attended. I will use every bit of what I've learned here. Thank you!”

  • — Paul Sokol, Product Management, Infusionsoft

    “I want to take all the other courses! I'd even pay for them myself because they are so valuable. Before Pragmatic Institute Foundations, my role as a product manager seemed like an endless battle uphill. After taking the course, the hill doesn't even exist anymore!”

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Frequently Asked Questions


Should I attend Foundations first?

Absolutely. Foundations is a prerequisite for all other product courses. The information and concepts covered there are built on in the other courses.

What are the benefits of taking Foundations online?

With online Foundations, you don’t have to worry about travel or commuting to one of our public training venues. That saves you time, money and frustration. Plus, since the course is broken into four 90-minute sessions, you don’t have to rearrange your whole schedule to spend an entire day (or more) in a training session. You still get the same great information from the same instructors, but with more flexibility for your time and location.

What’s the difference between taking Foundations online vs. in-person?

Note: All Pragmatic Institute courses will be online until it is safe to meet in person again. We believe there is great value in taking this course live, but everyone's health and wellbeing comes first! The only real difference is that the online Foundation course is, well, online. You still get the same information, tools and techniques, taught by the very same instructors as our public courses. You even still have the ability to network with your peers—it will just be in a virtual setting instead of a live one.

What materials will I need?

Since this is an online class, you’ll need access to a computer, laptop or tablet with a convenient power source (there’s nothing worse than your battery dying right before the good part). And make sure you’ve got a strong and reliable WiFi connection. We also recommend working for a quiet location so you don’t miss anything important just because someone ordered 5 espressos at the coffee shop you’re working from.

What is included in the course fees?

Along with the course itself, your registration fee includes the optional certification exam at the end of the class. Plus, it grants you access to our popular Alumni Resource Center, where you can access all of the tools and templates mentioned in class, plus exclusive content just for alumni.

What’s the Pragmatic Management Certification?

At the end of each of our courses, we offer an optional certification exam that tests what you’ve learned. If you pass with a score of 70% or higher, you become Pragmatic Management Certified in that class. Our certification badges tell the world about all the skills you’ve learned from taking our course.


Please let us know how we can help you fully participate in the course at 480-515-1411, or send us an email.

Cancellation Policy

Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the course date. Customers cancelling or transferring to another course between 1 to 7 calendar days prior to course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.