Event Info

Pragmatic Design Course

Influence Through Storytelling

About the Course: Influence Through Storytelling was created for designers who want to harness the power of storytelling to grow their influence and leadership. Designers who take this course will improve their ability to craft narratives that advocate for user interests, align stakeholders around a common purpose, and inspire teams to action. Who is this course for?

  • Take Influence Through Storytelling
  • Online, Instructor-Led Courses Available
  • Price
  • $1,195 (USD) for this course

Why Attend?

Expand the influence of design

Pragmatic Design learning experiences are created by design practitioners and instructional designers—with a focus on collaborative exercises, interactive learning, and practical application.

Influence Through Storytelling was developed in partnership with Pragmatic Institute’s Design Advisory Board. This group of experts brings a real-world lens to strategic design. They have a passion for design advocacy, human-centered innovation and for building the next generation of design leaders.

Designers who want to better connect their work to the big picture and showcase the value of design will greatly benefit from this course.

Pragmatic Institute Certification

Pragmatic Design certifications help designers stand out from the crowd. Our certifications enable alumni to easily share their strategic design skills with their networks.

Course Info

Influence Through Storytelling

Leverage strategic storytelling to build influence and change attitudes and behaviors. This course helps designers communicate the impact of their work, enhance collaboration with stakeholders, and change attitudes and behaviors.

Who should take Influence Through Storytelling

Designers across practices (e.g., service design, product design, and design research) who have experienced disconnects with stakeholders, or whose work is often ignored or rejected, will greatly benefit from this course.

What’s covered?

  • Understand the power of storytelling. Recognize opportunities to build influence and align stakeholders.
  • Inspire action through stories: Achieve goals by using compelling, well-structured narratives.
  • Tailor narratives to resonate with specific audiences. Frame and adapt stories for diverse, cross-functional stakeholders.
  • Ensure your team’s design work isn’t wasted. Help the business understand the value of design and embrace new opportunities to leverage it.

Course Testimonials

What your peers are saying

“Storytelling is not just about presenting mocks! In this interactive course, you’ll learn effective storytelling methods and apply them to your real-world scenario. Everyone on my design team should take this class.”

— Holly Tiwari, Principal Product Designer, Stitch Fix

“This course gives a blueprint on how to build your storytelling skills and present design work to just about anyone.”

— Magdalena Kabelis, Product Designer, Fidelity Investments

“This course breaks down aspects of the storytelling process that many of us overlook. Simply identifying and setting an intention to think about things designers usually gloss over was so helpful.”

— Teddy Bartha, User Experience Designer, Grafana Labs

Pragmatic Institute’s design practice empowers designers to contribute strategically. Designers will extend their reach by combining business acumen with user advocacy to uncover new opportunities to create value and strengthen partnerships.


Frequently asked questions…

What is Influence Through Storytelling?

This course teaches designers to align stakeholders around a common purpose and inspire teams into action through compelling design narratives, no matter the scenario.

What are the benefits of private training?

Private training for Influence Through Storytelling provides immersive, hands-on practice with the skills that matter for expanding the influence of design in your organization. Pragmatic Institute offers live online training for teams who want to engage with instructors in real time without the hassle of travel. There is also an onsite option for corporate training clients who want to bring their team together in person.

What's the Cancellation Policy?

Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel eight calendar days or more prior to the course date. Customers canceling or transferring to another course between one to seven calendar days prior to the course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.

Are Pragmatic Design courses right for me?

This course is built for design professionals across practices. If you work with stakeholders and want to elevate your storycraft or that of your design team, this course is for you.


Please let us know how we can help you fully participate in the course at 480-515-1411, or send us an email [email protected]