Product Management Course: Insight

About the course: Learn how to partner more effectively with your data teams to identify the problems you should solve, and discover how to weave data into your roadmaps, plans and presentation in a way that invites adoption.

From building better solutions to identifying new market problems to creating the perfect marketing campaign for your audience, data has the ability to impact every aspect of your job.

  • Take Insights Online
  • Enroll Today!
  • Price
  • $1,295 (USD) for the course
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Why Attend?

Why You Should Attend

Every day, companies gather mountains of data you can use to uncover new markets, validate market problems, identify the right solutions, craft amazing messaging and so much more. But if you don’t know how to incorporate that data into your product plans, you’ll quickly find yourself left behind.

Insight provides you with a grounded and actionable approach to incorporating data into produce practices and decisions. In this course, you’ll learn how to objectively validate what you’re hearing from your customers and the market; articulate measurable, objective-driven questions to bring structure and priority to your data efforts; demystify data processes and language to partner more effectively and efficiently with data resources; and bring confidence and data to roadmaps, plans, presentations and priority discussions.

Pragmatic Institute Certification

Product management and marketing jobs on websites like Indeed®, Monster® and CareerBuilder® routinely list Pragmatic Institute Certified as a required or preferred attribute—and there’s only one way to get it. Learn More

Course Description


Insight provides a grounded and actionable approach to incorporating data into product practices and decisions. Learn how to bring your existing skills to bear to partner more effectively with your data teams to identify the problems you should solve and the priority they should have. You’ll also discover how to weave data into your roadmaps, plans and presentations in a way that invites adoption.

Who Should Attend?
  • Product Managers
  • Product Marketers
  • Product Owners
  • Director of Product
  • Executive Leadership
What’s Covered?
  • Discover trends in qualitative data collection
  • Validate trends and verify behaviors using quantitative data
  • Leverage product skills when partnering with data teams
  • Introduce data to the prioritization and strategy story
Key Deliverables
  • Market sizing
  • Strategic roadmap
  • Market research
  • Stakeholder communication
Tools & Templates
  • Market Sizing
  • Market Research
  • Strategic Roadmap
  • Stakeholder Communication

What Our Alumni Are Saying

  • — Erica Kritsberg, Product Marketing, GovDocs

    “I am so impressed with this course. The content was compelling and often hit too close to home in terms of how my organization approaches the product launch process today. Not only do I hope to immediately apply what I've learned, I plan to develop a business case for taking additional classes. Thanks so much!”

  • — Joe Berkman, Product Management, MatrixCare

    “Indeed, the best professional training I've EVER attended. I will use every bit of what I've learned here. Thank you!”

  • — Paul Sokol, Product Management, Infusionsoft

    “I want to take all the other courses! I'd even pay for them myself because they are so valuable. Before Pragmatic Institute Foundations, my role as a product manager seemed like an endless battle uphill. After taking the course, the hill doesn't even exist anymore!”

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Frequently Asked Questions


Should I attend Foundations first?

Absolutely. Foundations is a prerequisite for all other product courses. The information and concepts covered there are built on in the other courses.

What materials will I need?

Since this is an online class, you’ll need access to a computer, laptop or tablet with a convenient power source (there’s nothing worse than your battery dying right before the good part). And make sure you’ve got a strong and reliable WiFi connection. We also recommend working for a quiet location so you don’t miss anything important just because someone ordered 5 espressos at the coffee shop you’re working from.

What is included in the course fees?

Along with the course itself, your registration fee includes the optional certification exam at the end of the class. Plus, it grants you lifetime access to the Pragmatic Alumni Community, where you can access all the tools and templates mentioned in class, connect with peers and industry experts and explore exclusive content.

What’s the Pragmatic Management Certification?

At the end of each of our courses, we offer an optional certification exam that tests what you’ve learned. If you pass with a score of 70% or higher, you become Pragmatic Management Certified in that class. Our certification badges tell the world about all the skills you’ve learned from taking our course.


Please let us know how we can help you fully participate in the course at 480-515-1411, or send us an email.

Cancellation Policy

Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the course date. Customers cancelling or transferring to another course between 1 to 7 calendar days prior to course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.