Find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values. You’ll see how to build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made. Finally, you’ll discover how to successfully and credibly sell your strategies internally.
Certified Product Manager & Marketer Courses
CONTINUE YOUR PRODUCT EDUCATION
Now that you’ve taken Foundations, you understand the importance of listening to your market, and how being market-driven can make or break an organization. But that’s only the start.
Take your career to the next level with Pragmatic Institute’s Certified Product Manager and Certified Product Marketer certification programs. The courses included in these certifications will help you better understand your market, the problems they face, and how to make your products fly off the shelves. Plus, Pragmatic’s certifications will help you earn a nice bump in salary too.
More than 500 of the top product jobs open right now require Pragmatic Certifications. So earn your Pragmatic Institue Certifications and give your career the boost it needs.
- Online and In-Person Courses Available
- PRICE
- $1,295 (USD), with Discounts Available
- PRICE
- $1,295 (USD), for these courses
PRODUCT MANAGER CERTIFICATION PROGRAM
It’s a competitive landscape for product managers in the market. Give yourself an advantage over the competition (not to mention a salary boost) when you take Focus, Design, and Build to complete your product manager certification program and become a Certified Product Manager.
Find opportunities in your market’s problems, score them objectively, and identify where your company’s strengths intersect with market values. You’ll see how to build credibility by showing that a sizable market values the product, that it fits with corporate strategy, and that there is money to be made. Finally, you’ll discover how to successfully and credibly sell your strategies internally.
- Online or in-person options available
- PRICE
- $1,295 (USD)
Take a human-centered approach to market problems. You’ll partner with designers to create intuitive products the market will embrace. You will discover how to work with designers to deepen a shared understanding of your target users and reframe market problems to elicit new ways of thinking. You will also learn how to iterate on potential solutions through prototyping and market feedback.
- Online or in-person options available
- PRICE
- $1,295 (USD)
Walk the fine line between a robust feature set and a realistic timeframe for delivery by prioritizing and planning based on market facts. You’ll master a streamlined way to hand off-market information about who the product users are and what they’re trying to accomplish so developers can build the right products. Finally, you’ll be able to ensure that the whole team is focused on the products and features that’ll have the biggest impact in the market.
- Online or in-person options available
- PRICE
- $1,295 (USD)
PRODUCT MARKETER CERTIFICATION PROGRAM
Foundations will help you get your foot in the door as a product marketing manager, but you could bust that door down when you take Market, Launch and Price and become a Pragmatic Institute Certified Product Marketer. Plus, it could help you negotiate a better salary too.
Gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results. You’ll be able to align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies. You’ll understand how to measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity.
- Online or in-person options available
- PRICE
- $1,295 (USD)
Create a more strategic approach to exceed your business objectives while executing successful launches that align your entire organization around the same strategies and goals. You’ll also discover how to empower sales with the tools and training they need to succeed, effectively aligning the buying and selling processes.
- Online or in-person options available
- PRICE
- $1,295 (USD)
Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies. You’ll be able to evaluate the competitive and market environment and its impact on pricing. You’ll also learn how to create price segmentation strategies based on product, customer and transaction information. Implement, track and measure pricing strategies and total cost of ownership.
- Online or in-person options available
- PRICE
- $1,295 (USD)
PRODUCT MANAGER CERTIFICATION PROGRAM
PRODUCT MANAGEMENT CERTIFICATION COURSES
PRODUCT MARKETER CERTIFICATION PROGRAM
PRODUCT MARKETER CERTIFICATION PROGRAM
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WHY ATTEND
We provide practical, actionable training you can implement the very next day in your organization. We provide the templates and tools you need to support your new outside-in approach. Start making an immediate impact on your business and your products with Pragmatic Institute.
PRAGMATIC CERTIFICATIONS: THE GOLD STANDARD
Companies all around the world routinely list Pragmatic Certified as a preferred or required attribute in their job postings on sites like Indeed, Monster, and CareerBuilder. And it’s not hard to see why.
Pragmatic Institute is the gold standard in product management and product marketing certifications. We provide practical, actionable training you can implement the very next day in your organization. Get the templates and tools you need to support your new outside-in, market-driven approach. Start making an immediate impact on your business and your products with Pragmatic Institute.
And bonus—according to Payscale, you could see a salary increase of 5.6%.
WHAT OUR CLIENTS ARE SAYING:
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FAQ
What is included in the course fees?
Along with the course itself, your registration fee includes the optional certification exam at the end of the class and lifetime access to the Pragmatic Alumni Community.
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Please let us know how we can help you fully participate in the course at 480-515-1411, or send us an email.
What materials will I need?
For our online courses, you’ll need access to a computer, laptop or tablet with a convenient power source and strong, reliable WiFi. We also recommend working from a quiet location so you don’t miss anything important because someone ordered 5 espressos at the coffee shop you’re in.
For our in-person courses, you’ll need to bring a laptop or tablet if you plan on taking the certification exam at the end of the course. We also recommend bringing a light jacket or sweater as it can sometimes get chilly in the classroom.
Cancellation Policy
Full refunds (minus a $25 USD registration fee) will be provided to Customers who cancel 8 calendar days or more prior to the course date. Customers canceling or transferring to another course between 1 to 7 calendar days prior to the course date will not be eligible for a refund. These Customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 USD per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original Customer.